Downloads & Legal for Advertisers
Insertion Order for Advertisers
Terms & Conditions for Advertisers
TERMS AND CONDITIONS FOR ADVERTISERS
WHEREAS:Parties have executed an insertion order referencing this Agreement and therefore the Terms and Conditions as stipulated hereunder shall apply between Parties for the performance of that insertion order (hereinafter “IO”) unless specifically altered by such IO.
1.APPLICABILITY
1.1. These terms and conditions are applicable to all requests, orders,  offers and agreements in which this Agreement is referenced. 
1.2. This Agreement shall only be deviated from by agreement in writing,  subject to WELL MADE VENTURES GMBH reserving the right to change these  terms and conditions upon prior written notice of 2 (two) weeks. 
 1.3. Any general terms and conditions of the Advertiser, howsoever incorporated, shall be excluded.
 1.4. The Agreement shall only be binding on WELL MADE VENTURES GMBH when signed by the authorized signatory individual(s).
2. DEFINITIONS
  “Advertisement” means a promotional message (including any code  embedded therein) that may consist of text, graphics, audio and/or video  or any combination thereof and that is displayed on online media  inventory for the purpose of publicizing an Advertiser’s products or  services, provided by Advertiser, including but not limited to any  advertisements provided by Advertiser on behalf of an third party client  of Advertiser, as may be further defined in an IO. 
 “Advertiser” means the entity as referred to as such in the IO; 
  “Affiliated Company” means any third party under the effective control  of a Party to this Agreement or under common control of a Party to this  Agreement. Effective control in the foregoing sentence means the  possession, directly or indirectly, of the power to direct or cause the  direction of the management, policies, or actions of an entity through  the exercise of ownership or voting rights; 
 “Agreement” means this Terms and Conditions together with the applicable IO; 
 “Campaign” means the actions of WELL MADE VENTURES GMBH in fulfilling its obligations to Advertiser under this Agreement; 
 “Channel(s)” means the media as referred to in the IO; 
  “CPA” or “Cost Per Acquisition” means the fee paid by Advertiser to  WELL MADE VENTURES GMBH for each sale of Advertiser’s service or product  to a customer resulting from WELL MADE VENTURES GMBH’s performance of  its obligations under this Agreement; 
 “CPC” or “Cost Per  Click” means the fee payable by Advertiser to WELL MADE VENTURES GMBH  for each customer click on Advertisement resulting from WELL MADE  VENTURES GMBH performance of its obligations under this Agreement; 
  “CPL” or “Cost Per Lead” means the fee payable by Advertiser to WELL  MADE VENTURES GMBH for each customer lead provided to Advertiser  resulting from WELL MADE VENTURES GMBH’s performance of its obligations  under this Agreement; 
 “CPM” or “Cost Per Mille” means the fee  payable by Advertiser to WELL MADE VENTURES GMBH for each impression of  an Advertisement to a potential customer resulting from WELL MADE  VENTURES GMBH’s performance of its obligations under this Agreement; 
  “Deliverables” means the type(s) and amount(s) of results to be  delivered (e.g. CPA. CPC, CPL and/or CPM) by WELL MADE VENTURES GMBH to  Advertiser, as set forth in an IO. 
 “Effective Date” means the  date stated under such heading in the IO, in absence of which it shall  be the date of the last signature of the IO. 
 “End Date” means the date stated under such heading in the IO; 
 “IO” means insertion order executed between Parties referencing this Agreement. 
  “Party” means either the Advertiser or WELL MADE VENTURES GMBH  severally and “Parties” means both the Advertiser and WELL MADE VENTURES  GMBH jointly; 
 “WELL MADE VENTURES GMBH” or “WELL MADE VENTURES” means WELL MADE VENTURES GMBH ; 
 “Territory” means the (parts of) countries referred to as such in the IO; 
3. ADVERTISEMENT LICENSE, SPECIFICATION, CONTENT AND RESTRICTIONS
3.1. Grant of License: For the purpose of this Agreement, Advertiser  hereby grants to WELL MADE VENTURES GMBH the worldwide, non-exclusive,  royalty-free right and license to use and reproduce, copy, distribute  and display, in any medium now known or hereafter developed, the  Advertisement and related materials and metadata submitted by Advertiser  to WELL MADE VENTURES GMBH.
 3.2. Advertisement Specification:  Advertiser agrees to comply with and deliver all Advertisements in  accordance with the technical specifications provided by WELL MADE  VENTURES GMBH to enable proper display of such Advertisement in  connection with this Agreement. Advertiser will be solely responsible  for any and all costs Advertiser incurs for the production and delivery  of the Advertisement in accordance with such specifications and for any  programming related to the same which Advertiser elects to undertake.  WELL MADE VENTURES GMBH reserves the right, in its sole discretion, to  change any of its Advertisement specification at any time. 
3.3. Advertisement Content: Advertiser is fully responsible for the  content of the Advertisement and for compliance of the Advertisement  with all applicable laws and regulations (including but not limited to  the applicable privacy and marketing laws and regulations). For the  avoidance of doubt, Advertiser shall also be fully responsible for all  third party client Advertisements provided by Advertiser hereunder. To  the fullest extent permitted by law, and subject to any liability under  the applicable data protection law, WELL MADE VENTURES GMBH shall  exclude any liability with regard to the content of the Advertisement as  communicated. 
3.4. Advertising Restriction: Notwithstanding  the above, WELL MADE VENTURES GMBH reserves the right, in its sole  discretion, without notice and without liability, to reject, omit,  exclude, remove or terminate any Advertisement for any reason at any  time.
4. PROPRIETARY RIGHTS
 4.1. As between the Parties, Advertiser hereby agrees that WELL MADE  VENTURES GMBH owns and retains all right, title and interest in its  services, Campaigns, its systems, all software, databases and other  aspects and technologies related to its services and systems, any  enhancements, modifications or derivative works thereto, any materials  made accessible to Advertiser by WELL MADE VENTURES GMBH through its  systems or services (subject to section 4.2 below) or otherwise, and all  intellectual property and proprietary rights in and to all of the  foregoing. 
 
4.2. If and insofar WELL MADE VENTURES GMBH is  requested by Advertiser to design any Advertisements on behalf of  Advertiser, WELL MADE VENTURES GMBH hereby agrees that Advertiser shall  own all rights, title and interest to such Advertisement, including but  not limited to the intellectual property rights of such design under the  condition that during the Campaign this Advertisement shall exclusively  be used for the Campaign and not for any other purposes, including but  not limited to the use of the Advertisement by Advertiser itself and/or  by any third parties that advertise Advertiser’s services. Such  Advertisement shall have to be approved in writing by Advertiser, and  Advertiser shall be solely responsible and liable for the content of  such Advertisement and for compliance of the Advertisement with all  applicable laws and regulations. Advertiser hereby holds harmless WELL  MADE VENTURES GMBH from any and all claims (including but not limited to  third parties claims) in this respect. 
 
5. REPORTING AND PAYMENT 
5.1. Reporting: Unless otherwise agreed in the IO WELL MADE VENTURES  GMBH shall report the amount of Deliverables to Advertiser within 7  (seven) days of the end of each fortnightly (2 calendar weeks) period.  Such reported amounts shall be conclusive between Parties unless  Advertiser can provide incontestable evidence of its incorrectness. If  WELL MADE VENTURES GMBH permits Advertiser to host the Advertisement in a  CPA campaign, Advertiser shall permit WELL MADE VENTURES GMBH to place  tracking codes on the Advertisement and WELL MADE VENTURES GMBH’s  reporting generated from such tracking code will be binding on  Advertiser. 
 
5.2. Fraud Claims: To the extent Advertiser  believes Fraud has occurred in any advertising by WELL MADE VENTURES  GMBH, Advertiser must notify WELL MADE VENTURES GMBH within 48 hours of  closing of each (lead/) transaction and provide competent evidence of  such fraudulent activities to the satisfaction of WELL MADE VENTURES  GMBH. Failure of Advertiser to notify WELL MADE VENTURES GMBH of any  fraudulent activity within 48 hours of closing of each (lead/)  transaction shall waive any right or claim of Advertiser against WELL  MADE VENTURES GMBH. Advertiser shall not be entitled to any chargebacks  for any lead unless agreed to by WELL MADE VENTURES GMBH in writing. 
 
 5.3. Credit evaluation: Upon signature of this Agreement, WELL MADE  VENTURES GMBH will conduct an evaluation of Advertiser’s credit status.  WELL MADE VENTURES GMBH’s provision of services is contingent to (i)  successful completion of such credit evaluation and (ii) there being no  material changes to Advertiser’s credit status during the term of this  Agreement. 
 
5.4. Fees: In consideration for the Deliverables,  Advertiser shall pay WELL MADE VENTURES GMBH the fees as stipulated in  IO. All stated fees are exclusive of VAT, withholding taxes and/or any  other taxes that may be assessed by any jurisdiction. If VAT,  withholding taxes or any other taxes are imposed by any jurisdiction on  the transactions pursuant to this Agreement, Advertiser will pay those  taxes to ensure that WELL MADE VENTURES GMBH receives the full amount  invoiced to Advertiser without offset or deduction. 
 
5.5.  Payment: Unless otherwise agreed in the IO, WELL MADE VENTURES GMBH may  invoice Advertiser on a bi-weekly basis in arrears or, when this  Agreement is terminated, at such date of rightful termination.  Advertiser shall pay invoices within 14 (fourteen) days of receipt, to  the bank account as stipulated therein. In case parties agree that  Advertiser shall pay for the Deliverables in advance, and such paid fees  are related to the quantity of Deliverables, then Advertiser may, as  necessary and applicable, at the end of the term of this Agreement issue  a corrective invoice to WELL MADE VENTURES GMBH for fees unduly paid,  and WELL MADE VENTURES GMBH shall return such overpaid amount within 30  (thirty) days of invoice date. 
 
5.6. Late payment: If payment  is not made timely, WELL MADE VENTURES GMBH may, at its option,  immediately terminate this Agreement or suspend this Agreement until  full payment has been made. Interest shall accrue on any past due  amounts at the rate of the greater of 2% per month or the maximum amount  permitted by law. In addition, Advertiser shall be liable to WELL MADE  VENTURES GMBH for all attorneys’ fees and other costs of collection to  collect such unpaid amounts. 
 6. REPRESENTATION AND WARRANTIES 
 6.1. Advertiser’s representations and warranties: Advertiser hereby  represents and warrants to WELL MADE VENTURES GMBH that: (i) Advertiser  has the power and authority to enter into and perform its obligations  according to the terms of this Agreement; (ii) Advertiser has no  restrictions that would impair its ability to perform its obligations  and grant all rights contemplated by this Agreement; (iii) Advertiser  has not and will not enter into any agreement that is inconsistent with  its obligations hereunder; (iv) none of the Advertisements will violate  any rights of any third party including but not limited to intellectual  property rights; ( v) none of the Advertisements will violate any  applicable Act, law, regulation and/or code of conduct; (vi) Advertiser  will not in any way collect and/or store personal identifiable data of  end-users of its Advertisements without the explicit consent of the  end-user and site. For avoidance of doubt, this consent is not  automatically provided by WELL MADE VENTURES GMBH (vii) none of the  Advertisements will, when viewed or clicked on by a customer, cause such  customer’s computer to download any software application; (viii) an  Advertisement will not be and/or link to any content that is defamatory,  fraudulent, obscene, misleading or otherwise illegal; and (ix) none of  the Advertisements will contain any viruses, Trojan horses, trap doors,  back doors, Easter Eggs, worms, time bombs, cancelbots or other computer  programming routines that may potentially damage or interfere with WELL  MADE VENTURES GMBH’s services. For the avoidance of doubt and without  limitation, the aforementioned representations and warranties are also  applicable where Advertiser is acting on behalf of a third party client  of Advertiser. 
 
6.2. WELL MADE VENTURES GMBH’s Representation  and Warranties: WELL MADE VENTURES GMBH hereby represents and warrants  to Advertiser that WELL MADE VENTURES GMBH: (i) has the power and  authority to enter into and perform its obligations according to the  terms of this Agreement; and (ii) has no restrictions that would impair  its ability to perform its obligations contemplated by this Agreement. 
 
6.3. Disclaimer EXCEPT AS OTHERWISE SPECIFICALLY PROVIDED IN THIS  AGREEMENT, THE FOREGOING REPRESENTATIONS AND WARRANTIES ARE THE ONLY  REPRESENTATIONS AND WARRANTIES GIVEN BY WELL MADE VENTURES GMBH AND ALL  OTHER REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS OR IMPLIED BY  STATUTE OR OTHERWISE, ARE SPECIFICALLY EXCLUDED BY WELL MADE VENTURES  GMBH TO THE EXTENT PERMITTED BY APPLICABLE LAW, INCLUDING WITHOUT  LIMITATION, IMPLIED WARRANTIES OF MERCHANTIBILITY OR FITNESS FOR A  PARTICULAR PURPOSE. WELL MADE VENTURES GMBH DOES NOT WARRANT THE RESULTS  OF USE OF WELL MADE VENTURES GMBH’S SERVICES, INCLUDING, WITHOUT  LIMITATION, THE RESULTS OF ANY CAMPAIGN, AND ADVERTISER ASSUMES ALL RISK  AND RESPONSIBILITY WITH RESPECT THERETO.
7. INDEMNIFICATION AND LIMITATION OF LIABILITY
 7.1. Indemnification by Advertiser: Advertiser shall defend, indemnify  and hold harmless WELL MADE VENTURES GMBH, its Affiliated Companies and  their respective officers, directors, employees and agents against any  and all losses, damages, liabilities, claims, costs and expenses,  including reasonable attorneys’ fees, arising out of or in connections  with any breach of Advertiser’s representations, warranties or  obligations set forth in this Agreement. 
7.2. Indemnification  by WELL MADE VENTURES GMBH: WELL MADE VENTURES GMBH shall defend,  indemnify and hold harmless Advertiser, its Affiliated Companies and  their respective officers, directors, employees and agents against any  and all losses, damages, liabilities, claims, costs and expenses,  including reasonable attorneys’ fees, arising out of or in connections  with any breach of WELL MADE VENTURES GMBH’s representations, warranties  or obligations set forth in this Agreement. 
7.3. Limitation  of Liability: Except in the case of indemnification against third party  claims pursuant to section 7.1 or 7.2, in no event shall either party be  liable for any direct, indirect, consequential, incidental or special  damage, cost, loss or expense of any nature suffered by Advertiser in  the execution of this Agreement to the maximum extent allowed by the  law. Notwithstanding the foregoing, WELL MADE VENTURES GMBH’s liability  for any and all claims arising under this Agreement shall in aggregate  not exceed the fees paid under this Agreement in the preceding 3 (three)  months. 
8. CONFIDENTIALITY 
8.1. Parties  agree that any and all information, as present now or in the future,  which is or may be a trade secret or of a confidential nature (in  whatever media) regarding the operations, products, finance, marketing,  customers, administration, maintenance, technology, research and  development, future inventions and policies of either Party and its  Affiliated Companies, including the existence and contents of this  Agreement, and all notes, memoranda, records and writings relating to  the Campaign, shall be confidential information (together “Confidential  Information”). Both Parties shall treat Confidential Information with  the strictest confidence and secrecy and none of the Confidential  Information shall be disclosed to any third party or used for purposes  other than those of this Agreement. 
 8.2. The restrictions in sub-clause 8.1 above do not apply to Confidential Information: 
  a) that is, or has, after disclosure to the receiving Party, entered  into the public domain otherwise than as a result of a breach of  confidentiality of the receiving Party; or 
 b) that is properly and  lawfully in the possession of the receiving Party prior to the time that  it was disclosed by or acquired from, and was not acquired in any way  directly or indirectly from, the disclosing Party and/or its Affiliates  or any of its or their respective directors, officers, employees or  advisers (as evidenced by the written records or such person or persons)  and provided that such information is not known to be subject to any  other duty of confidentiality owed to or by the disclosing Party and/or  its Affiliated Companies; or 
 c) the disclosure of which is required  by law or the rules of any applicable regulatory organization provided  that, in such case, disclosure shall only be made to the extent  reasonably necessary to comply with relevant law or rule and the  disclosing Party shall be informed of the requirement such that the  disclosing Party may apply for an injunction to prevent its disclosure;  or 
 d) that the disclosing Party has authorized the receiving Party  in writing that the Confidential Information may be made public by the  receiving Party. 
8.3. The provisions of this clause 8 shall  survive the termination of this Agreement and remain in force for 2  (two) subsequent years. 
9. DATA PROTECTION 
9.1. Compliancy Advertiser: Advertiser hereby agrees to comply with all  applicable privacy Acts, laws and regulations. Advertiser acknowledges  and agrees that as far as WELL MADE VENTURES GMBH is processing the  Advertiser data on behalf of Advertiser and that, if, and to the extent,  required by applicable data protection legislation, Advertiser will  inform third parties of the processing of Advertiser data and ensure  that any required third parties have given their consent to such  processing. When Advertiser is using cookies Advertiser will arrange  informed consent and provide opt out possibility for the users of its  advertisements. By no means Advertiser shall collect or store personal  identifiable data without explicit consent of the users of its  advertisements which shall be arranged by the Advertiser.
9.2.  Privacy Policy: Advertiser hereby agrees that the Advertiser website(s)  and any other application which is advertised through the WELL MADE  VENTURES GMBH network will feature a privacy policy, linked  conspicuously from the Advertiser’s home page that (a) discloses  Advertiser’s privacy practices including the use of a third party for  the serving of its Advertisements , (b) identifies the collection (via  cookies, advertiser ids and web beacons) and use of information gathered  in connection with the Advertisements; (c) provides the customer with  instructions as to opting out from such collection; and (d) complies  with all applicable privacy Acts, laws and regulations. 
10. NON-SOLICITATION
10.1. Advertiser recognizes that WELL MADE VENTURES GMBH has  proprietary relationships with the affiliates and other third party  publishers that participate in WELL MADE VENTURES GMBH’s advertising  network and/or otherwise provide advertising inventory to WELL MADE  VENTURES GMBH. During the term of the Campaign and 6 months thereafter  Advertiser shall not solicit affiliates and/or other third party  publishers that participate in WELL MADE VENTURES GMBH’s advertising  network to either work directly with Advertiser or through an alternate  affiliate supplier. 
10.2 Advertiser understands and agrees  that Advertiser’s breach of the provision of clause 10.1 would cause  serious financial damage to WELL MADE VENTURES GMBH which damages would  be difficult of exact proof. Accordingly, Advertiser agrees to pay WELL  MADE VENTURES GMBH a sum equal of € 50,000 as liquidated damages for  each and every breach of the aforementioned article, such  notwithstanding the right of WELL MADE VENTURES GMBH to claim its actual  damages. 
11. TERM & TERMINATION
11.1.  Term: This Agreement will commence at the Effective Date and continue in  full force and effect until the End Date. In absence of an end date the  Agreement can be terminated by either party upon prior written notice  of 30 (thirty) days. 
11.2. Termination of a Campaign:  Advertiser may terminate or suspend any Campaign upon providing to WELL  MADE VENTURES GMBH notice in accordance with the Agreed Out period  specified in the IO. 
11.3. Termination for Cause: Each Party  may terminate this Agreement with immediately effect by written notice  to the other Party where the other Party is in breach of a material term  of this Agreement, has been served with a notice to remedy this breach,  and has not affected a remedy to this breach within 14 (fourteen) days.  
12. MISCELLANEOUS
12.1. No Exclusivity: Each  Party shall carry out its commitments under this Agreement in a manner  that reflects favorably upon the good name and goodwill of the other  Party. The Parties agree that the commitments under this Agreement are  not exclusive and that either Party may enter into similar agreements  with third parties, including either Party’s competitors, subject to  clause 10.1. 
12.2. Agency, Partnership, and Joint Venture  Excluded: Nothing in this Agreement shall create a relationship between  the Parties of agency, partnership, or joint venture. 
12.3.  Force Majeure: Neither Party shall be held responsible or liable for any  losses, direct or indirect damages, costs and/or expense arising out of  any delay or failure in performance of any part of this Agreement due  to any act of God, act of governmental authority, act of the public  enemy or due to war, riot, flood, civil commotion, insurrection, labor  difficulty, severe or adverse weather conditions, lack or shortage of  electrical power, failure of performance by any third party hosting  service or equipment provided or maintained by others, including general  performance of the Internet itself, or any other cause beyond the  reasonable control of the Party delayed. 
12.4. Entire  Agreement: This Agreement constitutes the entire agreement between the  Parties, and merges all prior and contemporaneous communications with  respect to the agreement between the Parties. 
12.5.  Severability/Waiver: If any provision of this Agreement proves to be or  becomes invalid or unenforceable under any of the applicable laws, then  such provision shall be deemed modified to the extent necessary to  render such provision valid and enforceable; if the provision may not be  so altered, it shall be severed and the remainder of Agreement shall  remain in full force and effect. No waiver of any breach of provision of  this Agreement shall constitute a waiver of any other breach or any  provision hereof, and no waiver shall be effective unless made in  writing signed by an authorized representative of the waiving party.
 12.6. Rights of third parties: Nothing in this Agreement confers or  purports to confer on a third party any benefit or any right to enforce a  term of this Agreement. 
12.7. Assignment and Subcontracting:  No rights or obligations arising under this Agreement may be assigned,  transferred, subcontracted, or otherwise disposed of without the prior  written consent of the Parties. Any attempt to do so is void. However,  this Agreement may be transferred, assigned and/or delegated by either  Party without prior written consent (i) to a person or entity who  acquires or has acquired all or substantially all of this Party’s  assets, stock or business by sale, merger or otherwise and (ii) to an  Affiliated Company of this Party. 
 12.8. Independent  contractor: Advertisers relationship with WELL MADE VENTURES GMBH will  be that of an independent contractor and WELL MADE VENTURES GMBH shall  be solely responsible for determining the method, details and means of  performing the Campaign. 
12.9. Notices: All notices,  authorizations and requests in connection with this Agreement shall be  deemed given on the day they are (i) deposited in the mail, postage  prepaid, certified or registered, return receipt as requested; or (ii)  sent by air express courier (e.g. DHL) charges prepaid, return receipt  requested; and addressed as set forth in the IO under the heading  “Notices”, or in the absence thereof at the address of the party  provided therein. Alternatively, regarding the scope of the Campaign or  in case of a change in these terms and conditions, notices shall also be  deemed given when sent by e-mail with a personalized acknowledgement of  receipt. For avoidance of doubt, invoices addressed to Advertiser shall  be sent to the address as provided in the IO. 
12.10.  Applicable law and dispute solution: This Agreement and any disputes  pertaining to it will be governed and construed in accordance with laws  of Germany and Parties submit to the jurisdiction of the courts of  Berlin, Germany. 
Data Processing Agreement for Advertisers
Download PDF – Data Agreement for ADVs
DATA PROCESSING AGREEMENT Well Made Ventures GMBH FOR DATA CONTROLLERS
Processor and Data Controller hereinafter referred to collectively as „Parties“ and separately as „Parties“;
 IN CONSIDERATION OF:
A. that Processor is a company active in the field of that Data Controller is a company active in the field of media buying, customer acquisition and conversion management
B. that Processor provides certain services to Data Controller;
C. that Processor may, in connection with services referred to in Section A, have access to Personal Data and Processor might process this Personal Data;
D. Data Controller as such might qualify as Data Controller within the meaning of Article 4 (7) of the AVG and Processor as such might qualify as Processor within the meaning of Article 4 (8) of the AVG;
E. Whereas, in so far as the processing of the Personal Data qualifies as such within the meaning of Article 4 (8) of the AVG, the Parties wish to make arrangements for the Processing of Personal Data referred to in Section B, in line with Article 28 (3) of the AVG;
HAVE AGREED AS FOLLOWS:
2. DEFINITIONS
This Data Processing Agreement means:
„Agreement“    the commercial agreement 
between Data Controller and Processor, upon request of either party to 
be attached as Annex I to this Data Processing Agreement, including 
Processor’s general terms and conditions;
 „AVG“     REGULATION 
(EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND THE COUNCIL of 27 April 
2016 on the protection of natural persons in connection with the 
processing of personal data and on the free movement of those data and 
repealing Directive 95/46 / EC (General Data Protection Regulation);
 „Data Breach“     a breach of security leading to the accidental or 
unlawful destruction, loss, alteration, unauthorized disclosure of, or 
access to, personal data transmitted, stored or otherwise processed;
 „Data Processing Agreement “ this Agreement;
 „EEA“    European Economic Area;
„Personal Data“     any information relating 
to an identified or identifiable natural person (‘data subject’); an 
identifiable natural person is one who can be identified, directly or 
indirectly, in particular by reference to an identifier such as a name, 
an identification number, location data, an online identifier or to one 
or more factors specific to the physical, physiological, genetic, 
mental, economic, cultural or social identity of that natural person;
 „Processing“    any operation or set of operations which is performed 
on personal data or on sets of personal data, whether or not by 
automated means, such as collection, recording, organization, 
structuring, storage, adaptation or alteration, retrieval, consultation,
 use, disclosure by transmission, dissemination or otherwise making 
available, alignment or combination, restriction, erasure or 
destruction;
 „Third parties“    legal entities or private 
persons who are used by any Processor in any Processing (including but 
not limited to any suppliers and group companies of Processor).
2. RELATIONSHIP TO THE AGREEMENT
This Data Processing Agreement is part of the Agreement. In the event of a contradiction between the provisions of this Data Processing Agreement and the Agreement regarding the processing of data, the provisions of this Data Processing Agreement shall prevail, provided that provisions in this Data Processing Agreement are deemed to be supplementary to the Agreement in so far as they contain any rule for any subject that is not settled in the Agreement.
3. PROCESSING BY PROCESSOR
3.1 The Processor hereby undertakes to process Personal Data at all times solely for the performance of the Agreement or this Data Processing Agreement, on behalf of Data Controller and subject to the terms of the Agreement and this Data Processing Agreement. Processor acknowledges and accepts the control of Personal Data remains with Controller and that it is in no case free to use the Personal Data for his or her own purposes and that he is obliged to follow the reasonable instructions of Data Controller with respect to the Processing (including instructions for the destruction of Personal Data).
3.2 Data Controller shall at all times control the Personal Data; Processor is therefore obliged to provide Data Controller access to the Personal Data Processing as soon as possible following a request thereto from Data Controller.
3.3 The Processor is obliged to ensure that each Processing complies with all applicable laws and regulations applicable to the Processing of Personal Data.
3.4 The Processor is obliged to, within 2 months of termination of the Agreement, transmit all such of the Personal Data processed by him, to the Data Controller or destroy such Personal Data, following at least one written request thereto. The Processor shall confirm in writing that all relevant Personal Data are carried over or destroyed. In the event the Processor is subjected to certain (other) more extended legal retention periods with regards to the Personal Data processed under this agreement, it shall inform Data Controller accordingly, and destruction shall take place taking these retention period(s) into account.
3.5 The foregoing article 3.4 applies to (transmitting or destroying) all Personal Data provided by Data Controller, including, at least – but not limited to – (copy of) physical documents and electronic storage on data carriers, computers or (cloud) servers).
3.6 Upon request Processor shall give Data Controller (or a designated representative), the opportunity to check the destruction of Personal Data by Processor.
4. SECURITY
4.1 The Processor shall take all reasonable technical and organizational security measures to protect the Personal Data against destruction, loss or any form of unlawful processing (including unnecessary collection and further processing).
4.2 To prevent unauthorized persons from gaining access to data processing systems in which Personal Data are Processed (physical access control), Processor shall take measures to prevent physical access, such as security personnel and secured buildings.
4.3 To prevent data processing systems being used without authorization (system access control) the following may, among other controls, shall be applied: authentication via passwords, document authorization processes and/ or two factor authentication.
5. AUDIT
5.1 Data Controller has the right to (once) audit compliance with the terms of the Agreement and this Data Processing Agreement, at its own expense, only by a certified and independent Register EDP Auditor („RE“), with due observance of a notice period of 4 weeks. At Data Controller’s request, Processor shall provide assistance with the audit, at costs,
5.2 The audit referred to in this article shall in any case be limited to the access to data from other Processors. Data Controller and Processor will configure the audit in such manner that it will not result in violation of any obligations Processor has regarding other Data Controllers.
6. CONFIDENTIALITY
6.1 The Processor hereby undertakes not to disclose any Personal Data (or other sorts of data) relating to this Data Processing Agreement or any of Data Controller’s activities to third parties without the prior written consent of Data Controller.
6.2 The provisions of Article 6.1 do not apply to the extent that the Personal Data or other information referred to therein:
-is already public otherwise than by violation of the provisions of article 6.1
-is provided or disclosed for the purpose of the normal performance of the Agreement or this Data Processing Agreement;
-is provided or made public under the law (including tax regulations).
6.3 Without prejudice to Article 9.1 Processor is specifically required to:
-to inform all employees and all third parties of the confidential nature of the Personal Data;
-to ensure that all of its employees and all third parties in respect of Processor have the same confidentiality obligations as apply to Processors under this Data Processing Agreement.
7. INFORMATION AND REPORTING OBLIGATION
7.1 If any Authority (including, but not limited to, the Personal Data Authority) requests the Processor to provide Personal Data, Processor is required to:
-Notify the Data Controller immediately of the receipt of the relevant request prior to the disclosure of the relevant Personal Data;
-Observe the reasonable instructions of Data Controller regarding providing of the Personal Data in question except in so far any legal provisions obstructs Processor from doing so.
7.2     Processor shall, with due regard to 
the nature of the processing, provide, by means of appropriate technical
 and organizational measures, the Controller, as far as possible, with 
assistance in fulfilling the duty to answer requests for the exercise of
 the rights of persons mentioned in Chapter III AVG.
 If any party 
which (data) is involved in the Processing makes any claims, including –
 but not limited to – any single complaint and/ or a sole request for 
access to, correction, removal or transferability of Personal Data, 
Processor will:
-Notify the Data Controller without delay of the receipt of the relevant notices;
-to follow the reasonable instructions of the Data Controller in connection with the communication and settlement thereof strictly and carefully.
7.3 In the event of an Data Breach in the systems used by Processor is required to:
-Notify the Data Controller immediately, by describing the nature, extent and possible consequences thereof, specifying the (technical and organizational) measures that should be taken by Processor and Data Controller to restore the Personal Data protection and, as far as possible, limit the negative impact of the incident concerned;
-Enable Data Controller to (i) further investigate the Infringement and (ii) timely and completely comply with her legislative obligations in respect of the Infringement (including at least – but not limited to – its obligations to make notifications as referred to in Articles 33 and 34 of the AVG);
-Except in so far not having received other instructions from the Data Controller, immediately take all (technical and organizational) measures that may reasonably be required from him to restore the security of the Personal Data and, to the extent possible, the negative to remove the consequences of the infringement in question;
-Strictly and carefully implement the reasonable instructions from Data Controller in connection with the Infringement;
-Inform the Data Controller of any new developments related to the Infringement and all measures undertaken by the Processor itself.
7.4 The Processor acknowledges and accepts that the Data Controller has the duty to make notifications regarding any Data Breaches (including, in any case – but not exclusively – the notifications provided for in Articles 33 and 34 of the AVG).
7.5 The Processor guarantees that he has implemented appropriate protocols and procedures to ensure that he is able to fulfill his obligations under this Article 7; At the first request of Data Controller, Processor will provide a description of those protocols and procedures related to Data Controller.
8. INDEMNITY AND LIABILITY
8.1 Data Controller indemnifies Processor for all claims (including – but not limited to – any claims from any Authority such as, for example, the Personal Data Authority) in connection with any infringement and / or the processing of Personal Data, in so far as they are the consequence of non-timely or incomplete fulfillment of the Processor’s obligations as defined in this Data Processing Agreement or the AVG.
8.2 Processor’s liability for damage suffered by Data Controller is subject to what parties agreed upon in the general terms and conditions.
9. OUTSOURCING ACTIVITIES
9.1 The Processor is permitted to outsource (any part of) the Processing to any third party (including Third parties).
9.2 Subcontracting from (any part of) Processing to one or more third parties does not in any way affect the Processor’s responsibility to comply with the provisions of this Data Processing Agreement, nor to any liability of Processor for damage resulting from non-compliance with the provisions of this Data Processing Agreement.
10. ASSISTANT SUBORDINATES AND HELPERS
10.1 Processor is only allowed to provide Personal Data to those Employees and Third parties for whom disclosure of the Personal Data is required in performing work for the proper performance of the Agreement by the Processor. At the first request of Data Controller, Processor to Data Controller will provide an overview of the relevant employees and Third parties.
10.2 The obligations arising from Processing from this Data Processing Agreement shall apply equally to employees and Third parties who are aware of the Personal Data under the authority of Processor; The processor undertakes to ensure that all such employees and third parties accept the relevant obligations as their own obligations.
11. PROCESSING IN THE EUROPEAN UNION
The Processor is only allowed to process the Personal Data in the European Union. For Processing by Processor outside the European Union, prior written permission from Data Controller is required.
12. FINAL PROVISIONS
12.1 Changes to this Data Processing Agreement are valid only when made in written form and signed by both Data Controller and Processor.
12.2 This Data Processing Agreement is governed by German law.
12.3 All disputes relating to, arising out of or relating to (the explanation or interpretation of) this Agreement may only be submitted to the court in Berlin.
Downloads & Legal for Publishers
Insertion Order for Publishers
Terms & Conditions for Publishers
TERMS AND CONDITIONS FOR AFFILIATES & CAMPAIGN PUBLISHERS
WHEREAS: Parties have executed an insertion order referencing this Agreement and therefore the Terms and Conditions as stipulated hereunder shall apply between Parties for the performance of that insertion order unless specifically altered by such IO.
1.APPLICABILITY
1.1.    These terms and conditions are 
applicable to all requests, orders, offers and agreements in which this 
Agreement is referenced.
 1.2.    These conditions shall only be 
deviated from by agreement in writing, subject to Advertiser reserving 
the right to change these terms and conditions upon prior written notice
 of 2 (two) weeks.
 1.3.    Any general terms and conditions of the Party dealing with Advertiser, howsoever incorporated, shall be excluded.
 The Agreement shall only be binding on Advertiser when signed by the authorized signatory individual(s
2. DEFINITIONS
“Ads” means advertisements, including the 
artwork, banners or graphics, provided by Advertiser, including but not 
limited to any advertisements provided by Advertiser on behalf of any 
third party client of Advertiser, as may be further defined in an IO.
 “Affiliate” means any third party under the effective control of a 
Party to this Agreement or under common control of a Party to this 
Agreement. Effective control in the foregoing sentence means the 
possession, directly or indirectly, of the power to direct or cause the 
direction of the management, policies, or actions of an entity through 
the exercise of ownership or voting rights;
 This “Agreement” means this Purchasing Agreement for Online Media and the applicable IO and Annex;
 “Campaign” means the actions of Publisher in fulfilling its obligations to Advertiser under this Agreement;
  “Channel(s)” means the media as referred to in the IO;
 “CPA” or “Cost Per Acquisition” means the fee payable by Advertiser to 
Publisher for each completed and valid sale of Advertiser’s service or 
product to a customer resulting from Publishers performance of its 
obligations under this Agreement;
 “CPC” or “Cost Per Click” 
means the fee payable by Advertiser to Publisher for each valid customer
 click on Advertiser’s Ad resulting from Publishers performance of its 
obligations under this Agreement;
 “CPL” or “Cost Per Lead” means
 the fee payable by Advertiser to Publisher for each valid customer lead
 provided to Advertiser resulting from Publishers performance of its 
obligations under this Agreement;
 “CPM” or “Cost Per Mille” 
means the fee payable by Advertiser to Publisher for each valid 
impression of Advertiser’s Ad to a potential customer resulting from 
Publishers performance of its obligations under this Agreement;
 
“Deliverables” means the type(s) and amount(s) of results to be 
delivered (e.g. CPA. CPC, CPL and/or CPM) by Publisher to Advertiser, as
 set forth in an IO. 
 “Effective Date” means the date stated 
under such heading in the IO, in absence of which it shall be the date 
of the last signature of the IO.
 “End Date” means the date stated under such heading in the IO;
 “IO” means insertion order executed between Parties referencing this Agreement.
 „Intellectual Property Rights“ means any patents, trademarks, service 
marks, registered designs (including applications for any of the 
foregoing), copyright in all works created under this Agreement on 
behalf of Advertiser and eligible for copyright, including, without 
limitation, literary or artistic works, or software programs of which it
 may be the author and which were or are created, compiled, devised or 
brought into being during the course and scope of Publishers work for 
Advertiser, design rights, know-how, trade and business names and any 
other similar protected rights in any country;
 “Party” means either the Advertiser or Publisher severally and “Parties” means both the Advertiser and the Publisher jointly; 
 “Advertiser” means the entity as referred to as such in the IO;
  “Publisher” means the entity as referred to as such in the IO; 
 “Territory” means the (parts of) countries referred to as such in the IO
3. OBLIGATIONS
3.1. Scope of the Agreement: From time to 
time Parties may negotiate IO’s under which Publisher shall deliver 
Ad(s) to Channel(s) targeting only the Territory for the benefit of 
Advertiser. Each IO shall specify: (a) the Deliverables; (b) the 
price(s) for such Deliverables; (c) the maximum amount of money to be 
spent (if applicable), (d) the start and end dates of the Campaign.
 3.2. Ads: Publisher has no right to change, make additions to or derive from Ads as provided by Advertiser.
 3.3. Reporting: Unless otherwise agreed in the IO Advertiser shall 
report the amount of Deliverables to Publisher within 14 (fourteen) days
 of the end of each calendar month. Such reported amounts shall be 
conclusive between Parties unless Publisher can provide incontestable 
evidence of its incorrectness.
 3.4. Change procedure: Publisher 
shall comply with any request of Advertiser to make changes to the 
Campaign within 24 (twenty four) hours notice thereto:
 a) providing 
that the change requested is of a nature that it will not cause 
Publisher more than nominal inconvenience and expense to implement; or 
 b) where changes requested by Advertiser will cause more than nominal 
inconvenience and expense Publisher will inform Advertiser of this fact 
within 24 (twenty four) hours of such notice for change and provide 
Advertiser with an estimate of the work, time, and cost required to 
implement the changes. Advertiser may accept such additional cost by 
issuing an IO.
 3.5. Fee changes: Advertiser may alter the fee 
payable for the Deliverables by providing Publisher 8 (eight) hours 
notice of the new prices. Publisher may either:
 a) accept the prices; or 
 b) terminate the Agreement before the new prices apply; or
 c) enter into negotiations with Advertiser to agree on alternative 
pricing, providing, however, that the new prices will apply from the 
date stipulated by the Advertiser.
 3.6. Additional Terms and 
conditions: Publisher undertakes to comply with and be bound by the 
“Annex to Terms and Conditions Publishers” attached as Annex to this 
Agreement. Additionally, Publisher undertakes to have the person or 
entity having control over the Channel(s) where the Ads shall be 
published, its publishers of advertisements comply with the “Annex to 
Terms and Conditions Publishers”. 
4. PAYMENT
4.1. In consideration for the Deliverables, 
Advertiser shall pay Publisher the fees as stipulated in IO. Any 
Deliverables relating to an advertisement of a third party client of 
Advertiser shall be payable to Publisher once payment from this third 
party client has been received by Advertiser.
 4.2. All stated fees are exclusive of VAT and/or any other sales related taxes. 
 4.3. Publisher may invoice Advertiser on a monthly basis in arrears or,
 when this Agreement is terminated, at such date of rightful 
termination. Advertiser shall pay undisputed invoices within 30 (thirty)
 days of the date of invoice, to the bank account as stipulated therein.
 4.4. Publisher shall send invoices to Advertisers name as stipulated in the IO to the address: 
boleh gmbh, Bleibtreustrasse 51, 10623 Berlin, Germany
or, alternatively: finance@matthias-associates.com
In case parties agree that Advertiser shall 
pay for the Deliverables in advance, and such paid fees are related to 
the quantity of Deliverables, then Advertiser may, as necessary, issue a
 corrective invoice to Publisher for fees unduly paid, and Publisher 
shall return such overpaid amount within 30 (thirty) days of invoice 
date.
 4.5. Advertiser may offer direct financial incentives to the Channel owner, which shall not be subject to 
deduction,
 commission, or adjustment by Publisher. Publisher will pass all 
incentives through to the recipient Channel owners promptly.
 
4.6. Advertiser and Publisher may agree that the Channel owner receive a
 fixed percentage of the price paid to Publisher for the Deliverables 
and/or a minimum price per Deliverable.
5. INDEMNIFICATION
5.1. Advertiser shall defend, indemnify and hold Publisher harmless against all claims for breach of copyright, trademarks, or image rights and the losses, direct damages, costs and expenses including all reasonable legal fees claimed or incurred by Publisher directly as a result of use of material(s) provided by Advertiser for publishing, provided that (i) Publisher has strictly adhered to all terms and conditions stated in this Agreement (including for the avoidance of doubt, all Additional terms and conditions as referred to in clause 3.6 hereof), and (ii) Publisher shall promptly notify the Advertiser in writing of such claim, and (ii) Advertiser shall be entitled to take sole control of the defence and settlement of the claim at its own cost and expense, including using attorneys or other third parties of its choice, and (iii) Publisher will cooperate with Advertiser in the defence of the claim.
6. CONFIDENTIALITY
6.1. Parties agree that any and all 
information, as present now or in the future, which is or may be a trade
 secret or of a confidential nature (in whatever media) regarding the 
operations, products, finance, marketing, customers, administration, 
maintenance, technology, research and development, future inventions and
 policies of Advertiser and its Affiliates, including the existence and 
contents of this Agreement, and all notes, memoranda, records and 
writings made by Publisher relating to the Campaign, shall be 
confidential information (together “Confidential Information”). 
Publisher shall treat Confidential Information with the strictest 
confidence and secrecy and none of the Confidential Information shall be
 disclosed by Publisher to any third party or used for purposes other 
than those of providing the Campaign to Advertiser.
 6.2. The restrictions in sub-clause 6.1 above do not apply to Confidential Information:
 a) that is, or has, after disclosure to Publisher, entered into the 
public domain otherwise than as a result of a breach of confidentiality 
of Publisher; or
 b) that is properly and lawfully in the possession 
of Publisher prior to the time that it was disclosed by or acquired 
from, and was not acquired in any way directly or indirectly from, 
Advertiser and/or its Affiliates or any of its or their respective 
directors, officers, employees or advisers (as evidenced by the written 
records or such person or persons) and provided that such information is
 not known to be subject to any other duty of confidentiality owed to or
 by Advertiser and/or its Affiliates; or
 c) the disclosure of which 
is required by law or the rules of any applicable regulatory 
organization provided that, in such case, disclosure shall only be made 
to the extent reasonably necessary to comply with relevant law or rule 
and Advertiser shall be informed of the requirement such that Advertiser
 may apply for an injunction to prevent its disclosure; or
 d) that Advertiser has authorized the Publisher in writing that the Confidential Information may be made public by Publisher.
 6.3. The provisions of this clause 6 shall survive the termination of this Agreement and remain in force in perpetuity.
7. LIABILITIES & INDEMNIFICATION
7.1. Publisher assumes full responsibility 
for the performance and good working of the Campaign. In the event of a 
breakdown of the service offering, Publisher will take all reasonable 
steps to bring the equipment and Campaign back into working. 
 
7.2. Except in the case of intend, willful misconduct or non-compliance 
with any of the terms of (the Annex to) this Agreement of Publisher, 
Publisher shall not be liable for any indirect, consequential, 
incidental or special damage, cost, loss or expense of any nature 
suffered by Advertiser in the performance of the Campaign. 
 7.3.
 Advertiser shall not be liable for any direct, indirect, consequential,
 incidental or special damage, cost, loss or expense of any nature 
suffered by Publisher in the execution of this Agreement to the maximum 
extend allowed by the law. Notwithstanding the foregoing, Advertiser’s 
liability for any and all claim arising under this Agreement shall in 
aggregate not exceed the fees paid under this Agreement in the preceding
 3 (three) months.
8. REPRESENTATIONS AND WARRANTIES
8.1. Publisher hereby represents and warrants
 to Advertiser that: (i) Publisher has the power and authority to enter 
into and perform its obligations according to the terms of this 
Agreement; (ii) Publisher has no restrictions that would impair its 
ability to perform its obligations and grant all rights contemplated by 
this Agreement; (iii) Publisher has not and will not enter into any 
agreement that is inconsistent with its obligations hereunder; (iv) in 
providing its obligations under this agreement it will attain standards 
of care and skill as high as any currently available in the same 
industry as that of the Publisher and that all Publishers’ personnel, 
agents and sub-contractors will have the experience and qualification 
appropriate for any tasks they perform hereunder; and (v) Publisher will
 act in accordance with all relevant laws and binding codes of conduct 
applicable to the Campaign.
 8.2. Without limiting the generality
 of the foregoing, for Campaigns using (e-mail) database marketing as 
Channel, Publisher represents and warrants that all personal data has 
been collected and processed in accordance with any applicable Privacy 
Acts, laws and regulations and that all data subjects have given their 
explicit consent as defined in EU Directive 95/46 and EU Directive 
2002/58 for receiving communication for commercial purposes in 
accordance with the provisions of this Agreement and the IO(s) and 
agrees to defend, indemnify and hold Advertiser harmless from any 
liability, claims, damages, fines, penalties, costs, demands and 
expenses (including costs of defence, settlement and reasonable legal 
fees) arising from or related to any violation in this respect. 
 8.3. Advertiser hereby represents and warrant to Publisher that 
Advertiser: (i) has the power and authority to enter into and perform 
its obligations according to the terms of this Agreement; and (ii) has 
no restrictions that would impair its ability to perform its obligations
 contemplated by this Agreement.
 8.4. EXCEPT AS OTHERWISE 
SPECIFICALLY PROVIDED IN THIS AGREEMENT, THE FOREGOING REPRESENTATIONS 
AND WARRANTIES ARE THE ONLY REPRESENTATIONS AND WARRANTIES GIVEN BY 
EITHER PARTY AND ALL OTHER REPRESENTATIONS AND WARRANTIES, WHETHER 
EXPRESS OR IMPLIED BY STATUTE OR OTHERWISE, ARE SPECIFICALLY EXCLUDED BY
 THE PARTIES TO THE EXTENT PERMITTED BY APPLICABLE LAW, INCLUDING 
WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTIBILITY OR FITNESS FOR
 A PARTICULAR PURPOSE.
9. TERM & TERMINATION
9.1. Term: This Agreement will commence at 
the Effective Date and continue in full force and effect for a period of
 24 months and shall automatically renew thereafter for a period of 24 
months unless terminated in accordance with this Agreement by either 
parties.
 9.2. Termination for Convenience: Advertiser may 
terminate this Agreement for convenience on providing Publisher with 30 
days prior written notice.
 9.3. Termination of a Campaign: 
Advertiser may terminate or suspend any Campaign upon providing to 
Publisher notice in accordance with the Agreed Out period specified in 
the IO.
 9.4. Termination for Cause: Each Party may terminate 
this Agreement with immediately effect by written notice to the other 
Party where the other Party is in breach of a material term of this 
Agreement, has been served with a notice to remedy this breach, and has 
not affected a remedy to this breach within 14 (fourteen) days.
 
9.5. Termination for Regulatory Change: Advertiser may terminate this 
Agreement by written notice and with immediate effect and with no 
penalty if a governmental or regulatory change significantly impacts the
 ability of Advertiser to provide services or materials to customers 
responding to Ads delivered by Publisher.
 9.6. Consequences of 
Termination: Within 48 (forty eight) hours of termination of the 
Agreement Publisher shall have any and all links to Ads removed from the
 Channel(s). The clauses as listed hereafter shall survive the 
termination or expiration of this Agreement: 3.3, 4, 5, 6, 7, 9.6, 10 
and 11.
10. NON-SOLICITATION
10.1: Publisher recognizes that Advertiser 
has proprietary relationships with third party clients that place 
advertisements in Advertiser’s advertising network and/or otherwise 
provide advertisements to Advertiser. During the term of the Campaign 
until 6 months thereafter Publisher shall not solicit these third party 
clients to either work directly with Publisher or through an alternate 
Advertiser. 
10.2 Publisher understands and agrees that 
Publisher’s breach of the provision of clause 10.1 would cause serious 
financial damage to Advertiser which damages would be difficult of exact
 proof. Accordingly, Publisher agrees to pay Advertiser a sum equal of €
 10,000 as liquidated damages for each and every breach of the 
aforementioned article, such notwithstanding the right of Advertiser to 
claim its actual damages.
11. MISCELLANEOUS
11.1. No Exclusivity. Each Party shall carry 
out its commitments under this Agreement in a manner that reflects 
favourably upon the good name and goodwill of the other Party. The 
Parties agree that the commitments under this Agreement are not 
exclusive and that either Party may enter into similar agreements with 
third parties, including either Party’s competitors.
 11.2. 
Agency, Partnership, and Joint Venture Excluded: Nothing in this 
Agreement shall create a relationship between the Parties of agency, 
partnership, or joint venture.
 11.3. Force Majeure: Neither 
Party shall be held responsible or liable for any losses, direct or 
indirect damages, costs and/or expense arising out of any delay or 
failure in performance of any part of this Agreement due to any act of 
God, act of governmental authority, act of the public enemy or due to 
war, riot, flood, civil commotion, insurrection, labour difficulty, 
severe or adverse weather conditions, lack or shortage of electrical 
power, failure of performance by any third party hosting service or 
equipment provided or maintained by others, including general 
performance of the Internet itself, or any other cause beyond the 
reasonable control of the Party delayed.
 11.4. Entire Agreement:
 This Agreement constitutes the entire agreement between the Parties, 
and merges all prior and contemporaneous communications with respect to 
the agreement between the Parties.
 11.5. Severability/Waiver: If
 any provision of this Agreement proves to be or becomes invalid or 
unenforceable under any of the applicable laws, then such provision 
shall be deemed modified to the extent necessary to render such 
provision valid and enforceable; if the provision may not be so altered,
 it shall be severed and the remainder of Agreement shall remain in full
 force and effect. No waiver of any breach of provision of this 
Agreement shall constitute a waiver of any other breach or any provision
 hereof, and no waiver shall be effective unless made in writing signed 
by an authorized representative of the waiving party.
 
 11.6. 
Rights of third parties: Nothing in this Agreement confers or purports 
to confer on a third party any benefit or any right to enforce a term of
 this Agreement.
 11.7. Assignment and Subcontracting: No rights 
or obligations arising under this Agreement may be assigned, 
transferred, subcontracted, or otherwise disposed of without the prior 
written consent of the Parties. Notwithstanding the foregoing, 
Advertiser may assign the rights and obligations arising under this 
Agreement to its Affiliates.
 11.8. Independent contractor: 
Advertisers relationship with Publisher will be that of an independent 
contractor and Publisher shall be solely responsible for determining the
 method, details and means of performing the Campaign.
 11.9. 
Notices: All notices, authorizations and requests in connection with 
this Agreement shall be deemed given on the day they are (i) deposited 
in the mail, postage prepaid, certified or registered, return receipt as
 requested; or (ii) sent by air express courier (e.g. DHL) charges 
prepaid, return receipt requested; and addressed as set forth in the IO 
under the heading “Notices”, or in the absence thereof at the address of
 the party provided therein. Alternatively, regarding the scope of the 
Campaign, notices shall also be deemed given when sent by e-mail with a 
personalized acknowledgement of receipt. For avoidance of doubt, 
invoices addressed to Advertiser shall be sent to the address as 
provided in clause 4.4 above.
 11.10. Applicable law and dispute 
solution: This Agreement and any disputes pertaining to it will be 
governed and construed in accordance with laws of Germany and Parties 
submit to the jurisdiction of the courts of Berlin, Germany.
12. ANNEX TO TERM & CONDITIONS – PUBLISHERS
Advertiser (meaning the entity whose products
 or services are promoted in connection with these terms and 
conditions), in contracting for Channel Owner’s (your) services in the 
provision of deliverables, either directly or indirectly through a 
network of Channel Owners, requires that Channel Owner (you) adheres to 
the following terms and conditions with respect to Channel Owner’s 
(your) relationship to Advertiser and presentation of the text and 
graphics promoting Advertisers goods or services (the Advertiser’s 
advertisements).
In participating in any Advertiser advertising or marketing campaign 
Channel Owner fully accepts and agrees to the terms and conditions as 
set out in this document.
1. ADVERTISEMENTS WILL NOT BE PLACED ON WEBSITES OR OTHER ONLINE MEDIUMS WHICH
1.1. Displays pornographic or other adult-oriented material – unless approved in the IO;
 1.2. Advocate, facilitate, or encourage copyright or other intellectual
 property rights infringement, or any other actions prohibited by law;
 1.3. Promote peer-to-peer network, illegal file sharing, or illegal file downloading;
 1.4. Promote violence, hate crimes, discrimination, exploitation, or 
vilification against any race, religion, sexual, orientation, 
disability, ethnicity, nationality, age, gender, gender identity, or 
political affiliation;
 1.5. Displays material of a libelous, 
obscene, objectionable, or defamatory nature, or which is otherwise 
contrary to good business practice or public policy;
 1.6. Promote the use of firearms, explosives, alcohol, tobacco, or illegal drugs or other controlled substances;
 1.7. Promote multi-level marketing, pyramid schemes, or mail fraud, or 
provide investment advice other than that of a qualified professional 
investment adviser;
 1.8. Are oriented primarily towards viewers under the age of 16; or
 1.9. Would otherwise reflect poorly on Advertiser.
2. IN PLACING ADVERTISEMENTS OR GENERATING DELIVERABLES CHANNEL OWNER WILL NOT:
2.1. Send unsolicited commercial email (SPAM);
 2.2. Utilise any form of adware, malware, or spyware;
 2.3. Utilise ActiveX, Java, DotNet, or other scripts or software 
mechanisms to remove or limit an internet user’s control of their web 
browser;
 2.4. Generate pop-under ads or multiple pop-up ads – unless approved in the IO;
 2.5. Display the advertisements in any way such that portions of the advertisement are obscured;
 2.6. Utilize any form of fishing, spamming, spidering, or robots to 
collect personal information or otherwise invade an internet user’s 
privacy;
 2.7. Collect information supplied by a customer to Advertiser;
 2.8. Engage in any misleading or deceptive conduct, especially in 
relation to the price or subscription character of Advertiser’s service;
 2.9. Represent themselves as being in any way connected with Advertiser
 or any other third party referred to in the advertisements;
 2.10. Make representations or warranties of any kind with regard to the products or services offered by Advertiser;
 2.11. Provide any misleading or incorrect information about Advertiser or its products; or
 2.12. Utilize any other methods of advertising that would reflect poorly on Advertiser.
3. IN RELATION TO THE ADVERTISEMENTS PROVIDED BY ADVERTISER CHANNEL OWNER WILL NOT:
3.1. Alter the advertisement in any way;
 3.2. Use advertisements of their own creation, or that of a third party;
 3.3. Cache or locally store any advertisement, graphic, text, or audio 
track, or fragment thereof, made available by Purchaser; or
 3.4.
 Obtain any rights in or to the advertisements or any trademark or other
 intellectual property of Advertiser or any other third party.
4. CHANNEL OWNERS WILL BE FURTHER RESTRICTED IN NOT:
4.1. Acting in breach of applicable national laws or applicable codes;
 4.2. Generating false clicks, subscriptions, or deliverables;
 4.3. Urging third parties to generate false clicks, subscriptions, or deliverables; or
 4.4. Performing other acts that will result in an unwarranted increase in Channel Owner’s commission.
5. IF CHANNEL OWNER ACTS IN BREACH OF THE REQUIREMENTS SET OUT IN THIS DOCUMENT ADVERTISER WILL BE ENTITLED TO:
5.1. Immediately terminate Channel Owner’s relationship with Advertiser;
5.2. Withhold any accrued and unpaid commissions attributable to Channel Owner; and
5.3.
 Require Channel Owner to refund all commissions paid to Channel Owner 
for deliverables generated while Channel Owner was in breach of the 
terms and conditions set out in this document.
CHANNEL OWNER FURTHER FULLY INDEMNIFIES AND HOLDS HARMLESS ADVERTISER AGAINST ANY CLAIMS, LIABILITIES, LOSSES, DAMAGES, INJURIES AND EXPENSES, HOWSOEVER INCURRED AND OF WHATEVER NATURE, WHICH RESULT FROM CHANNEL OWNERS BREACH OF ANY OF THE TERMS AND CONDITIONS SET OUT IN THIS DOCUMENT.
Any dispute arising in connection with the terms and conditions set out in this document will be subject to German law. Channel Owner and Advertiser submit to the nonexclusive jurisdiction of the courts of Berlin, Germany.
Data Processing Agreement for Publishers
Download PDF – Data Agreement for PUBs
DATA PROCESSING AGREEMENT well made ventures GMBH FOR PROCESSORS
Processor and Data Controller hereinafter referred to collectively as „Parties“ and separately as „Parties“;
 IN CONSIDERATION OF:
A. that Data Controller is a company active in the field of online marketing, media buying, customer acquisition and conversion management;
B. that Processor provides certain services to Data Controller in order for Data Controller to meet its commercial obligations mentioned under A above;
C. that Processor may, in connection with services referred to in Section A, have access to Personal Data and Processor might process this Personal Data;
D. Data Controller as such might qualify as Data Controller within the meaning of Article 4 (7) of the AVG and Processor as such might qualify as Processor within the meaning of Article 4 (8) of the AVG;
E. Whereas, in so far as the processing of the Personal Data qualifies as such within the meaning of Article 4 (8) of the AVG, the Parties wish to make arrangements for the Processing of Personal Data referred to in Section B above, in line with Article 28 (3) of the AVG;
HAVE AGREED AS FOLLOWS:
2. DEFINITIONS
This Data Processing Agreement means:
„Agreement“    the commercial agreement 
between Data Controller and Processor, upon request of either party to 
be attached as Annex I to this Data Processing Agreement, including 
Processor’s general terms and conditions;
 „AVG“     REGULATION 
(EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND THE COUNCIL of 27 April 
2016 on the protection of natural persons in connection with the 
processing of personal data and on the free movement of those data and 
repealing Directive 95/46 / EC (General Data Protection Regulation);
 „Data Breach“     a breach of security leading to the accidental or 
unlawful destruction, loss, alteration, unauthorized disclosure of, or 
access to, personal data transmitted, stored or otherwise processed;
 „Data Processing Agreement “ this Agreement;
 „EEA“    European Economic Area;
2. RELATIONSHIP TO THE AGREEMENT
This Data Processing Agreement is part of the Agreement. In the event of a contradiction between the provisions of this Data Processing Agreement and the Agreement regarding the processing of data, the provisions of this Data Processing Agreement shall prevail, provided that provisions in this Data Processing Agreement are deemed to be supplementary to the Agreement in so far as they contain any rule for any subject that is not settled in the Agreement.
3. PROCESSING BY PROCESSOR
3.1 The Processor hereby undertakes to process Personal Data at all times solely for the performance of the Agreement or this Data Processing Agreement, on behalf of Data Controller and subject to the terms of the Agreement and this Data Processing Agreement. Processor acknowledges and accepts the control of Personal Data remains with Controller and that it is in no case free to use the Personal Data for his or her own purposes and that he is obliged to follow the reasonable instructions of Data Controller with respect to the Processing (including instructions for the destruction of Personal Data).
3.2 Data Controller shall at all times control the Personal Data; Processor is therefore obliged to provide Data Controller access to the Personal Data Processing as soon as possible following a request thereto from Data Controller.
3.3 The Processor is obliged to ensure that each Processing complies with all applicable laws and regulations applicable to the Processing of Personal Data.
3.4 The Processor is obliged to, within 2 months of termination of the Agreement, transmit all such of the Personal Data processed by him, to the Data Controller or destroy such Personal Data, following at least one written request thereto. The Processor shall confirm in writing that all relevant Personal Data are carried over or destroyed. In the event the Processor is subjected to certain (other) more extended legal retention periods with regards to the Personal Data processed under this agreement, it shall inform Data Controller accordingly, and destruction shall take place taking these retention period(s) into account.
3.5 The foregoing article 3.4 applies to (transmitting or destroying) all Personal Data provided by Data Controller, including, at least – but not limited to – (copy of) physical documents and electronic storage on data carriers, computers or (cloud) servers).
3.6 Processor is obliged to provide Data Controller (or a designated representative), the opportunity to check the destruction of Personal Data by Processor.
4. SECURITY
4.1 The Processor shall take all appropriate technical and organizational security measures to protect the Personal Data against destruction, loss or any form of unlawful processing (including unnecessary collection and further processing).
4.2 To prevent unauthorized persons from gaining access to data processing systems in which Personal Data are Processed (physical access control), Processor shall take measures to prevent physical access, such as security personnel and secured buildings.
4.3 To prevent data processing systems being used without authorization (system access control) the following may, among other controls, shall be applied: authentication via passwords, document authorization processes and/ or two factor authentication.
4.4 To ensure that persons entitled to use a data processing system only have access to the Personal Data to which they have privilege of access, and that Personal Data cannot be read, copied, modified or removed without authorization in the course of Processing Personal Data is accessible and manageable only by proper authorized staff, direct database query access is restricted and application access rights are established and enforced.
5. AUDIT
5.1 Data Controller has the right to (once) audit compliance with the terms of the Agreement and this Data Processing Agreement, at its own expense, by a certified and independent Register EDP Auditor („RE“) or any other auditor it considers appropriate, with due observance of a notice period of 2 weeks. At Data Controller’s request, Processor shall provide assistance with the audit, free of charge
5.2 The audit referred to in this article shall in any case be limited to the access to data from other Processors. Data Controller and Processor will configure the audit in such manner that it will not result in violation of any obligations Processor has regarding other Data Controllers.
6. CONFIDENTIALITY
6.1 The Processor hereby undertakes not to disclose any Personal Data (or other sorts of data) relating to this Data Processing Agreement or any of Data Controller’s activities to third parties without the prior written consent of Data Controller.
6.2 The provisions of Article 6.1 do not apply to the extent that the Personal Data or other information referred to therein:
-is already public otherwise than by violation of the provisions of article 6.1
-is provided or disclosed for the purpose of the normal performance of the Agreement or this Data Processing Agreement;
-is provided or made public under the law (including tax regulations).
6.3 Without prejudice to Article 9.1 Processor is specifically required to:
-to inform all employees and all third parties of the confidential nature of the Personal Data;
-to ensure that all of its employees and all third parties in respect of Processor have the same confidentiality obligations as apply to Processors under this Data Processing Agreement.
7. INFORMATION AND REPORTING OBLIGATION
7.1 If any Authority (including, but not limited to, the Personal Data Authority) requests the Processor to provide Personal Data, Processor is required to:
-Notify the Data Controller immediately of the receipt of the relevant request prior to the disclosure of the relevant Personal Data;
-Observe the reasonable instructions of Data Controller regarding providing of the Personal Data in question except in so far any legal provisions obstructs Processor from doing so.
7.2     Processor shall, with due regard to 
the nature of the processing, provide, by means of appropriate technical
 and organizational measures, the Controller, as far as possible, with 
assistance in fulfilling the duty to answer requests for the exercise of
 the rights of persons mentioned in Chapter III AVG.
 If any party 
which (data) is involved in the Processing makes any claims, including –
 but not limited to – any single complaint and/ or a sole request for 
access to, correction, removal or transferability of Personal Data, 
Processor will:
-Notify the Data Controller without delay of the receipt of the relevant notices;
-to follow the reasonable instructions of the Data Controller in connection with the communication and settlement thereof strictly and carefully.
7.3 In the event of an Data Breach in the systems used by Processor is required to:
-Notify the Data Controller immediately, by describing the nature, extent and possible consequences thereof, specifying the (technical and organizational) measures that should be taken by Processor and Data Controller to restore the Personal Data protection and, as far as possible, limit the negative impact of the incident concerned;
-Enable Data Controller to (i) further investigate the Infringement and (ii) timely and completely comply with her legislative obligations in respect of the Infringement (including at least – but not limited to – its obligations to make notifications as referred to in Articles 33 and 34 of the AVG);
-Except in so far not having received other instructions from the Data Controller, immediately take all (technical and organizational) measures that may reasonably be required from him to restore the security of the Personal Data and, to the extent possible, the negative to remove the consequences of the infringement in question;
-Strictly and carefully implement the reasonable instructions from Data Controller in connection with the Infringement;
-Inform the Data Controller of any new developments related to the Infringement and all measures undertaken by the Processor itself.
7.4 The Processor acknowledges and accepts that the Data Controller has the duty to make notifications regarding any Data Breaches (including, in any case – but not exclusively – the notifications provided for in Articles 33 and 34 of the AVG).
7.5 The Processor guarantees that he has implemented appropriate protocols and procedures to ensure that he is able to fulfill his obligations under this Article 7; At the first request of Data Controller, Processor will provide a description of those protocols and procedures related to Data Controller.
8. INDEMNITY
Processor indemnifies Data Controller for all claims (including – but not limited to – any claims from any Authority such as, for example, the Personal Data Authority) in connection with any infringement and / or the processing of Personal Data, in so far as they are the consequence of non-timely or incomplete fulfillment of the Processor’s obligations as defined in this Data Processing Agreement or the AVG.
9. OUTSOURCING ACTIVITIES
9.1 The Processor is not permitted to outsource (any part of) the Processing to any third party (including Third parties) without the prior written consent of Data Controller. If Data Controller grants approval for the outsourcing of (any part of) the Processing to one or more third parties, Processor is required to conclude an agreement with the third party (s) concerned, imposing the same obligations as those that Processor must comply with on the basis of this Data Processing.
9.2 Subcontracting from (any part of) Processing to one or more third parties does not in any way affect the Processor’s responsibility to comply with the provisions of this Data Processing Agreement, nor to any liability of Processor for damage resulting from non-compliance with the provisions of this Data Processing Agreement.
10. ASSISTANT SUBORDINATES AND HELPERS
10.1 Processor is only allowed to provide Personal Data to those Employees and Third parties for whom disclosure of the Personal Data is required in performing work for the proper performance of the Agreement by the Processor. At the first request of Data Controller, Processor to Data Controller will provide an overview of the relevant employees and Third parties.
10.2 The obligations arising from Processing from this Data Processing Agreement shall apply equally to employees and Third parties who are aware of the Personal Data under the authority of Processor; The processor undertakes to ensure that all such employees and third parties accept the relevant obligations as their own obligations.
11. PROCESSING IN THE EUROPEAN UNION
The Processor is only allowed to process the Personal Data in the European Union. For Processing by Processor outside the European Union, prior written permission from Data Controller is required.
12. FINAL PROVISIONS
12.1 Changes to this Data Processing Agreement are valid only when made in written form and signed by both Data Controller and Processor.
12.2 This Data Processing Agreement is governed by German law.
12.3 All disputes relating to, arising out of or relating to (the explanation or interpretation of) this Agreement may only be submitted to the court in Berlin.